About ECT

Eurobodalla Coast Tourism (ECT) is the Tourism unit within the Eurobodalla Shire Council (ESC) and is supported by some 300 tourism operators within the region.

Glasshouse Rocks beautiful sunset coastal town

Primary funding comes from ESC, secondary funding from membership fees, revenue from sales of tourism product, services and commission and some additional funding via grants from Federal and State Governments.

The ECT head office is located in Queen Street, Moruya with Level 1 Accredited Visitor Centres in Batemans Bay and Narooma and Level 3 at Moruya. ECT currently employs a total of 7 full time and 8 part-time staff. This includes 3 people in the Moruya head office, 2 full time and 4 part time staff in the Batemans Bay Visitor Centre and 2 full time and 4 part time staff in the Narooma Visitors Centre . The Moruya Information Service is located at the ESC Library and is staffed by ESC library staff.

Click here to view our staff photo of 2008.

Tourism is a primary industry for employment in the Eurobodalla. The value of tourism to the region is around $361 million a year and employs in excess of 2000 people.

Our Vision

For ECT to be globally recognised for leading the industry in developing and jointly promoting unforgettable and sustainable natural experiences.


Key Objectives

  • Building tourism related jobs in the region
  • Increasing tourism expenditure in the region

These high level objectives will be achieved by:

  • Building awareness of the destination brand - Eurobodalla Coast
  • Building preference and intention for the Eurobodalla Coast
  • Building share of expenditure and visitors in intrastate, interstate and international visitation against other regions
  • Building greater visitation to the Eurobodalla Coast
  • Building visitor centre revenue via on-line and walk in retail businesses.

Our Role

ECT’s role is to lead the industry by:

  • Creating new knowledge and understanding for industry by delivering research, analysis and insights.
  • Establishing, communicating and maintaining the Brand ‘Eurobodalla Coast’ and the Brand essence, values, benefits and attributes through all marketing activity.
  • Addressing the barriers of conversion, in particular on-line.
  • Establishing a cooperative marketing program.
  • Developing strong and mutually beneficial relationships with neighbouring RTO’s, Tourism NSW, Tourism Australia and industry associations.
  • Being innovative, flexible and responsive - but most of all, getting the job done.

Quick Links